If you’re thinking of setting up a sportsbook, you need to consider a number of factors. This includes the user experience, the odds and spreads offered and whether or not there are any promotions that can help keep users engaged with your product.

A good way to engage your users is by offering them rewards. This can be anything from a free bet to access to exclusive promotions. This will show them that you care about their user experience and want to encourage them to be loyal customers.

It’s important to offer a wide range of sports and events in your sportsbook. You can offer the most popular leagues and competitions as well as less well-known ones. For example, if you’re looking to launch a tennis betting app, you need to include both the ATP and WTA tour as well as Challenger events.

Another thing to consider is how you’ll make money. Most online sportsbooks charge a flat fee, regardless of the amount of bets placed. This can leave you paying out more than you’re bringing in some months. A better option is a pay per head solution.

Finally, it’s crucial to choose the right software for your sportsbook. You can custom design your sportsbook or opt for a white-label or turnkey provider. A custom solution will allow you to integrate with data providers, odds providers and payment gateways. You can also choose a custom-built risk management system. It’s also worth noting that state regulations vary and you should consult with a lawyer to ensure that your sportsbook is compliant.